How to Improve Your Digital Marketing Strategy For 2019

120 Replies

The problem with most of these articles is that the tips aren’t relevant for the new year. Instead, the year’s subject is simply tossed into the title with the attempt to make it sound new, exciting and more promising.

In other words, the tips expressed are just as relevant going into the new year, as they were 11 months prior.

This article is different.

Here, we will look at changes that occurred in 2018, and how to improve your digital marketing strategy going into the new year based on actual changes that require an agile approach to improving and maintaining growth.

What to Focus on that’s Relevant to Changes in 2018

When going over the vital changes that took place in 2018, it’s important to understand how they impact the things your business growth relies on. Typically, this means your customers, products, services, pricing, and competition.

As technology advances, buying behavior and trends change. In addition, there are many cases in which the way products and services are sourced and used changes. With innovations it is also common to see competitors invest in new marketing strategies or adjust their pricing to better reflect predicted growth patterns.

When looking at market, industry and technology changes, ask yourself how these impact the components of your company’s ability to grow, and seek to help you achieve your goals.

Google’s 2018 Updates and What They Mean for 2019

Google purposely doesn’t reveal much about their algorithm or its updates. However, the search engine has told us it makes between 500 and 600 updates every year, with a select few having noticeable effects on ranking.

According to Moz, 2018 has seen 12 noticeable Google updates (the search engine confirmed nine of these).

On March 7 Google confirmed a “core” update that resulted in ranking spikes and drops for roughly two weeks. Known as the “Brackets”, rankings took dramatic shifts, and according to our own internal data, those who saw rankings increase have remained fairly consistent in maintaining high visibility.

Another update worth noticing was the Mobile-First Index Roll-Out. The index had been in a testing hold for several months with hints from Google that they were gradually migrating sites.

Our agency studied indexation data with some telling results. Of the client’s sites who were built to meet Google’s current Best Practices for mobile and that was fetched and indexed for mobile display, 100 percent saw an increase in rankings and organic traffic.

Then there were a number of “core” updates with one that had a significant impact on ranking. In August Google confirmed a “broad core algorithm update” with vast reports of massive ranking and engagement impacts.

The update seemed to have the biggest impact on websites specific to the wellness and health vertical, but there was large-scale impact across multiple industries.

Here’s what Google’s 2018 updates summarize and forecast for the new year to come: the search engine continues to award websites that produce content matching search intention, and sites that provide a user-friendly experience on mobile devices.

4-ways-brands-can-make-strong-connections-with-buyers

More People Use Mobile Devices, and Google has Taken Notice

In 2018 there were two updates that we know of that directly reward websites who index their pages for mobile, provide a great user experience, and with this comes a quick load speed.

Unless you are in a niche market and have data proving your customers don’t search for your products or services on mobile devices, you had best make your site mobile friendly for 2019 to give your customers an enjoyable experience.

According to Blue Corona in 2018 52.2% of the world’s online traffic was generated through mobile devices, which is in increase from the previous year at 50.3%.

This means that going into 2019 you will need to do the following:

• Optimize for mobile SEO first
• Exclude tablets from mobile devices (smartphones only)
• Use separate URLs
• Use dynamic serving
• Make sure site has a responsive design
• Don’t use large files with long load times
• Use Google’s Mobile Usability Test

Google puts tablets in their own class and have stated that they do not belong in the definition of “mobile devices”. So going into 2019 your focus should be on mobile phone users.

But this does not mean you should ignore desktop users. Although mobile usage will only continue to grow, desktop will always be relative, especially for peak times of the day for certain industries.

A good digital marketing strategy going into 2019 would be to invest in a Growth Stack that has an SEO arm where landing pages for specific desktop users that is buyer-focused and based on products, services and geographic areas can improve overall rankings and engagement. i hope some of this tips help you to improve your web site

ranking for 2019 and beyond, thanks for reading this article and may god bless you and your family for 2019, thank you. click the image below to be a part of my money making program , thanks again god bless.

P.ss—To get more Traffic, Leeds and Sales go here CLICKHERE

120 thoughts on “How to Improve Your Digital Marketing Strategy For 2019”

  6. Odette

    My brother recommended I might like this web site.
    He was totally right. This post truly made my
    day. You cann’t imagine just how much time I had spent for this information! Thanks!

    my web-site; Odette

    Like

    Reply ↓
  8. Kala

    I?m not that much of a internet reader to be honest but your blogs really nice,
    keep it up! I’ll go ahead and bookmark your website to come back later on. All the best

    Also visit my website: Kala

    Like

    Reply ↓
  14. Vigalix Ingredients

    After I initially left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and
    from now on whenever a comment is added I get four emails with
    the exact same comment. Is there a way you can remove me from that
    service? Thanks!

    Feel free to visit my page; Vigalix Ingredients

    Like

    Reply ↓
  18. Katharina

    Hello there! This article couldn’t be written any better!
    Going through this post reminds me of my previous roommate!
    He always kept preaching about this. I will send this post to him.
    Fairly certain he’ll have a great read. I appreciate you for sharing!

    Like

    Reply ↓
  24. Marcus

    I am extremely impressed together with your writing abilities as well as with the layout
    for your blog. Is this a paid topic or did you customize
    it yourself? Either way keep up the nice quality writing, it
    is uncommon to peer a nice blog like this one these days..

    Like

    Reply ↓
  26. Molten Keto

    Having read this I thought it was really enlightening.
    I appreciate you finding the time and effort to put this content together.
    I once again find myself personally spending a
    lot of time both reading and commenting. But
    so what, it was still worthwhile!

    my blog; Molten Keto

    Like

    Reply ↓
  29. Far East XL Male Enhancement

    My programmer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using WordPress on several websites for
    about a year and am anxious about switching to another platform.
    I have heard great things about blogengine.net.
    Is there a way I can transfer all my wordpress content into it?
    Any help would be greatly appreciated!

    Take a look at my blog post; Far East XL Male Enhancement

    Like

    Reply ↓
  33. Testo X Men

    A lot of thanks for every one of your labor on this web page.
    My mum really likes engaging in internet research and it is obvious why.
    We know all about the powerful mode you offer vital tips on your blog and even strongly
    encourage response from other ones on the area of interest then our child is
    truly becoming educated so much. Enjoy the remaining portion of
    the new year. You’re performing a really great job.[Testo X Men-N-E-W-L-I-N-S-P-I-N-X]I’m
    really inspired along with your writing talents as neatly as with the structure to your weblog.
    Is this a paid topic or did you customize it your self? Either way stay
    up the excellent high quality writing, it is rare to look a great blog like this one these days.

    Like

    Reply ↓
  35. top skin care

    Right here is the perfect blog for anyone who really wants to find out about this topic.

    You realize a whole lot its almost tough to argue with you (not that I really would want to?HaHa).
    You definitely put a brand new spin on a topic that has been discussed for a long time.
    Excellent stuff, just great!

    Also visit my website :: top skin care

    Like

    Reply ↓
  40. eating healthy

    Hi! I know this is sort of off-topic but I had to ask.
    Does managing a well-established website such as yours require a lot of work?
    I am completely new to running a blog however I do write in my journal every day.
    I’d like to start a blog so I can share my personal experience and views online.
    Please let me know if you have any kind of suggestions or tips for brand new aspiring blog owners.
    Thankyou!

    Feel free to visit my homepage … eating healthy

    Like

    Reply ↓
  48. benefits of hemp seed oil

    Hey there! I understand this is sort benefits of hemp seed oil off-topic
    but I needed to ask. Does managing a well-established blog such as
    yours take a large amount of work? I’m completely new to writing a blog but I do write in my diary everyday.
    I’d like to start a blog so I can share my personal experience and
    feelings online. Please let me know if you have any kind of recommendations or tips for new aspiring blog owners.
    Appreciate it!

    Like

    Reply ↓
  49. promote skin health

    Hello there, I discovered your website by the use of Google at the same time as searching for a comparable topic, your
    web site came up, it looks great. I have bookmarked
    it in my google bookmarks.[X-N-E-W-L-I-N-S-P-I-N-X]Hello there, simply
    changed into alert to your weblog thru Google, and found that it is truly informative.

    I’m gonna watch out for brussels. I’ll be grateful in the event you continue this in future.
    Numerous folks will be benefited out of your writing.
    Cheers!

    Feel free to visit my site: promote skin health

    Like

    Reply ↓

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.