✋Hi do you know that 99% of all text are read and 45% of texts get respond, within minutes.
😆If you think SMS marketing is dead , then you are wrong.SMS is a great way to reach your customers on the go. There is reason SMS marketing is still alive and kicking. Text messages are extremely cost effective. Quick and easy to implement and it do not rely on an internet connection for it to work. In fact, they might even have an edge over emails.
🏄Studies show that SMS open rates are around 82% as compared to only 20% for emails. Even though text messages are pretty basic, no images, no videos or any fancy stuff, they have an awesome engagement rate.
👉HERE IS A FEW TIPS TO HELP YOU DO YOUR SMS MARKETING THE RIGHT WAY.
😎Make the most of 160 characters, you really do not have the space to chat much.Text messages are limited to 160 characters. Make sure to get to the point fast.
😉If you are putting links in your text shorten the URL to save space and avoid clutter.SMS marketing comes with a catch, subscribers need to grant you permission before you can start texting them. If you do not pay attention to this detail, you can end up breaking the law, under the TELEPHONE CONSUMER PROTECTION ACT. And could face a hefty fine.😰
🐂But do not let that discourage you from investing in SMS marketing, it is my obligation to let you know. There is still a lots of legal ways to get customers to optin (e.g) you can add a phone number field to your optin page, offer a freebie to your customers as a benefit, or a discount for opting in to recieve your SMS messages.🌍
💃Identify your self, getting a text from an unknown is down right creepy, let your customers know who you are, it is common courtesy to identify your business somewhere in your texts (e.g) check image below.
💼Offer value to your subscribers, sending text just because it is cool is not cool. Sending SMS is a highly personal channel, your text should offer value to your customers, instead of just spamming their inboxes you can send out discount, updates, sale, announcements, reminders and so much, much more. My friends can you see the potential of SMS marketing ( e.g) check image below.
📰Consider sending exclusive, SMS only deals to your customers, it make them feel special and gets them excited about your offer. To get immediate results out of SMS campaigns? Make them actionable. Just like email marketing you can get subscribers to engage with you by (CTA) call to action, (e.g) run a contest or a lucky draw? Brag about the prize and ask them to text to win.💱Conduct a mini survey, all that they need to do is text to vote, ask customers to show this text at your store, restaurant, web site, blog site, etc, etc. To get exciting discounts and freebies💲 (e.g) check image below.
😎Ok my friends by now you may have a clear picture of what SMS marketing is? and the awesome power it has. Thanks for reading this write, and look out for more tips and strategies about SMS marketing.😀
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