Any business requires promotion for its growth. Promotion involves communicating the existence of your business to a maximum number of people and also convincing them to buy your products and services.
you will see the various concepts and tools in Digital Marketing and how Digital Marketing helps businesses. and you will also be given the steps to implementing a Digital Marketing project. Digital Marketing is a rapidly evolving and changing field with immense scope for innovation.
Most of the internet traffic on the internet is guided by ‘Search engines’. You all must be familiar with Google as a search engine. The user types in words relevant to the topic he is searching for( called Keywords) and the search engine throws results of matching websites. Needless to say, your website should be Search Engine friendly, so that whenever the keywords are typed, your website should show up at the top of the list. The techniques used to improve your search engine rankings are collectively called the “Search Engine Optimization” course, CLICK HERE TO GET THIS COURSE
The following seven skills are digital marketing campaign must-haves.
Search Engine Optimization (SEO)
And in the end if you are even having some doubts ask yourself several questions!
The best way to decide the best digital marketing channels for your business is to ask yourself several questions.
Who is my target audience?
What do I want them to do?
What content do they prefer to consume?
Where are they active online?
How To Find Your Audience
We have established that to sell a digital product online, you will want to think carefully about the types of audiences that are likely to be interested. Your marketing efforts will need to capture their attention, with a high likelihood that they were previously unaware that your product existed.
Here are some ways in which you can find your audience and promote your product.
Social networks remain a great way to create a presence, to interact, share and build a community – a community that you will eventually be able to market to. The obvious platforms are Facebook, Twitter and Google+, however there are many others that are related to specific industries to help you reach a more targeted audience.
The important thing here is to ensure that you spend the time necessary to build the profile, follow others, interact and give people a reason to follow you. If you use the platform purely to market your product, you are unlikely to see much traction from this.
What makes Facebook advertising interesting is the ability to target specific audiences. You can create a user profile for someone who you believe will be interested in your offering and closely target those people. This highly targeted advertising can be really useful for finding the right audience and your ads can be tailored for the product.
Guest blogging is another useful way to reach a relevant audience. A standard guest blog post will offer something of value to the blog visitors and a link back will be secured within the author bio. This is where people may click to find out more about you. Set your website up well and they will be able to discover more about you while noticing that you have a product for sale.
Finding Opinion Formers
Opinion formers (or opinion leaders as they are sometimes referred) are “people whose opinions, attitudes and activities influence others” (Source). Getting these people to use/like your product is a great way to spread the word and getting others to use it. Market to these people and you could be promoting your product to potentially thousands.
Online, these types of people are likely to be found on the various social platforms, they may also run their own website/blog. Form a relationship with these people and you then have a potential contact to help promote your products.
Some useful tools for finding opinon formers:
Reviews are a useful method to help obtain trust and can help persuade visitors to purchase. There are a number of ways of gaining reviews, some have been listed below:
- Approach users who have already purchased
- Give away the product for free in return for a review
- Use external reviews created by other websites
- Create a presence for people to leave reviews on external review sites
- create video marketing is another great way to interact with your audience
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