Your keywords are how the search engines know what you are offering. For instance, if you sell dog treats your keywords would be “treats for dogs” and “dog treats”. These keywords would be inserted into the content but must be natural
You also need to take care not to overstuff your content with keywords as this goes against you. A professional copywriter knows how to write for both readers and search engines giving you the best possible chance of gaining a higher ranking in search engines.
A good copywriter will be able to research and write on any topic and be able to offer a range of services such as blog posts, long articles, reviews, press releases, and more. Once you have found a good copywriter make sure you keep them, they are worth their weight in gold. Their services typically include:
- Researching topics;
- Understanding Search Engine Optimisation;
- Managing projects;
- Uploading content to WordPress blogs;
- Sourcing images;
- Social media updates.
As you can see from the above, the job of a copywriter is so much more than writing.
What is content marketing?
Content marketing is taking over traditional marketing. In short, it is an approach that is focused on the creation and distribution of content that is consistently valuable and relevant to your business.
By having consistent content uploaded onto your blog or site, you drive visitors and turn them into customers.
The content you upload should always be valuable to readers, for instance, answering questions and queries they have.
Who uses content marketing?
Almost all marketers make use of content marketing, including some of the most well-known names and companies out there. It works well for both large and small businesses along with one-person businesses.
Good content helps to keep visitors on your site, turn visitors into customers and so boost sales.
Obtain higher search engine rankings
Great content helps your business to get higher search engine rankings. The mission of Google is to offer the most reliable and relevant information out there. Therefore, any content you put on your website has to be reliable and relevant.
Not only does it have to be relevant and reliable, but it also has to be fed to Google and other search engines on a consistent basis. Yes, consistent content is a key factor to gaining higher search engine rankings.
Keywords and long-form content
We have briefly mentioned the importance of using keywords and phrases in your content and here we talk a little more about just that.
While it is important to have content that is relevant and reliable, with keywords, the length of the content is also important. This is called long-form content and we are talking about a few thousand words, around 3,000 of them.
By having long-form content on your blog or website you can rank well for multiple keywords. Click here for a free 10 day trial of this SEO tool.
You also get a much better chance of getting a “featured snippet” on the Google search engine. This position is one of the most coveted that copywriters and webmasters aim to reach as it can do wonders for bringing in readers and customers.
It can be difficult to rank high if you are selling something that has high competition but you stand a better chance to rank high for long-tail keywords. These are keywords that people type in on search engines when looking to make a purchase.
You could enhance this if you have a brick-and-mortar store by including the region you service. For instance, “buy dog treats online in New York” or “buy dog treats online in Ealing”.
Repurpose existing content to make it rank
You might already have some written content on your site or blog but it is not ranking highly on Google. Don’t let this content go to waste; instead, you can repurpose it to make it work for you.
A good copywriter will be able to take that existing content and re-write it, adding in more content if necessary to meet the above guidelines of a long-form article and/or adding in keywords and long-tail keywords.
Some factors why your content might not be ranking well include:
- The content is far too short;
- It might not have enough keywords or phrases in it for search engines to have picked up on;
- There might be too much competition for a certain keyword/key phrase;
- Different keywords could help your content to rank higher.
Internal and backlinks
Backlinks are important for ranking a website in search engines but did you know that internal links also play an important factor?
You should include internal links to the targeted pages of your website. Google chooses whether your site will appear in SERPs based on internal links. Internal links can help search engines to index your website better.
Write good content and there is a better chance of other highly ranked sites linking back to you and this is called backlinks. The more bank links you have the better your site is seen in the eyes of Google and other search engines.
Images used in content marketing
While words and the length of your content are important, just as important is making your articles and posts easy to read and relevant to readers. With this in mind, you should include high-quality images.
Images are also good for search engines too if you implement them correctly. Practices to remember include: Click here for a free 10 day trial of this SEO tool.
- Putting a description in the alt text, preferably using your main keyword;
- Use a dash in the file names of images to separate keywords;
- Include a caption in the image including relevant details
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