Write multiple subject lines. You should write 10 subject lines for every email, just as you
should write 10 titles for every blog post. Then choose the best
Keep it under 50 characters. It’s general best practice to keeps subject lines to fewer than 50 characters.
Subject lines with less than 50 characters have higher open rates and click-through-rates than those with 50+. Go
over 50 characters and you risk being cut of-.
Alliteration. An ample amount of alliteration attracts! Give it a try for some catchy email subject lines.
More caps ≠ More opens. Covering your subject line in caps WILL NOT HELP YOU. Caps are powerful, but not to be
trifled with. Use them sparingly and responsibly, like grenades.

Know your audience. Your best bet for creating good email subject lines will be understanding your audience
intimately and catering to them. This is a major rule for pretty…