Digital marketing refers to the practice of using digital channels and platforms to promote products, services, or brands. It encompasses a wide range of tactics and strategies, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and many others.

Digital marketing matters online because it offers numerous advantages over traditional marketing methods. Here are some of the key reasons why:

1. Wider Reach: Digital marketing allows businesses to reach a much larger audience than traditional marketing methods. With the internet, businesses can reach customers from all over the world, which means they can increase their customer base and revenue potential.
2. Targeted Advertising: With digital marketing, businesses can target their advertising efforts to specific demographics, interests, behaviors, and locations, which helps them to attract more relevant leads and customers.
3. Cost-Effective: Compared to traditional marketing methods, digital marketing is generally more cost-effective. With digital marketing, businesses can achieve a greater ROI by spending less on advertising and reaching more potential customers.
4. Data-Driven: Digital marketing is highly data-driven, which means businesses can track and analyze the effectiveness of their marketing efforts in real-time. This allows them to make data-driven decisions, optimize their marketing strategies, and improve their results over time.
5. Greater Engagement: Digital marketing enables businesses to engage with their audience in more interactive and personalized ways. For example, through social media, businesses can connect with their customers, answer their questions, and provide them with valuable content.

In summary, digital marketing matters online because it allows businesses to reach a wider audience, target their advertising efforts, achieve a greater ROI, make data-driven decisions, and engage with their customers in more personalized ways.

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