How to Write a Good Article

Do you want to write articles that will earn you millions of readership while you also earn from it? What if I told you that I can teach you how to write compelling pieces that can be posted on the best blogs available today and shared by thousands on social media? Someone once said that everyone wants to get to heaven but nobody wants to die. Nothing could be further from the truth. As you follow my lead on these important tips for writing a great article, it is my prayer that you will religiously follow these steps way after you are done reading this article.

Most aspiring, even seasoned writers face ‘writer’s block’. Writer’s block can be defined as a creative meltdown process where a writer can no longer have a free-flow of ideas to pen down. Nevertheless, you won’t spend the rest of your life having a pity party and fall apart like a two-dollar suitcase.

Brainstorm on your topic, do a proper research and get your facts right. Come up with sub-headings that serve to link the readers to the key topic. Visit libraries, speak to people knowledgeable in that field and use online resources to dig out collaborative sources of information to make your article authentic. Essentially all work is done here at the preparation stage; proper research will lead to great article.

Go for topics that you are passionate about but also worthwhile to your target audience. An enthusiastic approach to your article will engage the audience and prolong its shelf life way after the writer has moved on.

The title tells it all

The title of your article has the potential to either make you or break you. It doesn’t matter if you write your title first before you do the story or vice versa. You must have a catchy title that draws in your reader, in business terms, this is called the USP- Unique Selling Position.

Of what value is it to the reader if he takes his time to read through their article? An effective headline is a teaser that tells us what the article is all about without giving away much but promises a particular value to the reader.

 

Presenting your idea

The article should begin with a hook, this is crucial to get your readers glued to what you are talking about. There are various methods to introduce your article and this includes but not limited to the use of shocking statistics or facts, posting a thought- provoking the question, debunking conventional myths or sharing some personal information.

Paint a picture

Novelty to your article is the definition of your artistic ability to tell the story. Any great article must be written in a creative, coherent and sequential manner that is easy for the reader to read, comprehend, learn and also be entertained. This is where you prioritize events/ actions, choice of words and their timing on when and where they appear will have an overall effect on your article.

A little bit of humor can go a long way in making your article interesting although this should be used sparingly. Too much of humor can water down its intended effect to the reader. The same applies to the use of vocabularies and terminologies. Not unless you are writing a scientific article and you are compelled to write terminologies not known to the average reader, stick to words commonly used in our day to day conversation. Whatever it is you are writing about, etch a mental picture into the mind of the reader as they read along.

Call to Action

The essence of writing an article is to want people to respond in a particular predetermined manner. This is the call to action and it comes to the conclusion to your story. What lessons do you want people to take away from your article?

An image is worth a thousand words

If you really must use a picture as part of your story, employ emotional intelligence while selecting it. Photos or pictures should minister to the subconscious and amplify those aspects that you could not put in black and white. It should largely contribute to the overall tone of your article drawn from its artistic perspective which could be humor, or a sense of urgency, curiosity or creativity.

Repetition is the mother of learning. Being a great article writer is not an overnight success. You must practice time and again by writing more articles until you perfect the art. Don’t be discouraged by naysayers, keep researching, keep reading, keep asking, and keep writing. I repeat, repetition is the mother of learning.

click the image below  to be a part of my business venture–thank you–god bless.

 

 

SOME Mistakes New Affiliate Marketers Make

When I first started in affiliate marketing, all I wanted was to just make money. Off I ran in every direction, trying everything, with no real idea of the mistakes I was making that could very well affect my chances at long term success.

Through my years of experience with both affiliate marketing and teaching other affiliate marketers, I have come to the conclusion that there are  mistakes new affiliate marketers make.

Let’s talk about these mistakes in more detail.

Selling Rather Than Helping

Yes, the word marketing is part of the phrase affiliate marketing, but for the most part, our job as an affiliate is not to sell — that is the job of the sales page our affiliate links lead the reader to.

When I first started, my overwhelming  impulse was to fill my pages with words and links that screamed “BUY THIS NOW!”. I didn’t help the reader learn why they should have this product. I only wanted them to click a link which would hopefully lead to a commission for me.

People want to hear from other people when making a decision to buy a product or not — that’s why the reviews on Amazon products are so powerful. Those reviews are genuine feedback from people who usually have absolutely nothing to gain if someone buys that product or not.

When we talk more like an unbiased reviewer rather than a high-pressure salesperson, we will find we make more sales and people will come back for advice on other products in the future.

 Too Many

This is another big mistake I made when starting out — joining any and every affiliate program I came across. While I absolutely do believe in cultivating multiple streams of income when working online, there is a point where you have too much to deal with and it becomes unmanageable.

Choose your affiliate programs wisely and don’t overload yourself.

 Not Testing

Whenever I choose to promote a Click bank offer (for example), I put myself in the shoes of a potential customer and opt in to test the vendors’ follow up sequence.

I learned this the hard way.

Nothing breaks a reader’s trust more than being led to a promotion that will blow up their inbox. Put yourself in the shoes of a potential customer and see what will happen if they follow your advice.

Not Tracking

This was a BIG mistake I made when I first started out. I began my affiliate marketing career using free-to-make web pages on a site called Squidoo (and I still do this to this day).

I am fond of promoting Amazon products on these pages, but would forget to use unique tracking affiliate links on each page.

Why is this a mistake? Very simple — when you make a sale, you want to know WHERE the sale came from. This enables you to know which pages are converting well so you can grow and scale that campaign.

Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what.

Yes, making any commission is cool, but knowing where and how you made that commission is what makes you a better marketer. It lets you grow and scale your campaigns — as opposed to working blindly.

Make Money Online Products

Perhaps you’ve seen this before. You’re in a “learn online marketing” type forum. A person publishes a post complaining that they can’t make a dime online. But in their signature line they have something along the lines of “I Made 50 Million Dollars with This” followed by their affiliate link.

It happens all the time. Please, don’t be that person.

If you’re new and you want to promote products in the Make Money Online arena, don’t make false claims that it made you money. In fact, don’t make false claims at all!

Sure, talk about the benefits of the product/training — maybe even why it sounds awesome to you — but don’t try to trick people. You will ruin your credibility.

Oh Look A Butterfly

This is the biggest downfall for any new affiliate marketer. In fact, it can cause really big issues for seasoned affiliate marketers as well.

It is all too common to be working on one thing when all of a sudden, something shiny” comes through your inbox or is mentioned in a forum you frequent. Then off you go chasing some new idea to make money online.

Ignore the “butterflies” that are sure to fly by on a constant basis. They will just distract you from your project/campaign at hand. One completed and profitable campaign is worth so much more than 50 almost half-finished campaigns or projects.

Affiliate marketing is a business that requires self-motivation and focus. For many of us, these are learned skills. Once you are aware of the the mistakes that can cause a lack of profits and productivity, you will be better able to grow your business and be profitable long-term.

click the image  below to be a part of  a growing affiliate program online

 

Are you struggling to make a success from Forex trading? – Don’t worry, help is available.

Follow the trades of an experienced Forex trader and get your trading back on track. 1000 pip Builder Forex will provide you with the details of every trade they take in real time – entry price, take profit and stop loss. Everything you need to follow their trades.

The lead trader Bob has over 10 years experience trading the markets and you can tap into this wealth of knowledge by follow his Forex trades. The service is rated 5 star on Investing.com , so you can follow every signal with confidence.

95% of Forex traders fail – Find out how you can be one of the 5% that succeed.

1000 pip Builder are giving you the opportunity to follow a leading Forex trader with over 10 years experience. Follow every trade taken, understand how Forex trading is really done.

You will get all the information needed to revolutionize your trading – entry price, take profit and stop loss of every trade taken. It has never been easier to follow a 5 star rated Forex signal service.

1000 pip Builder is run by a highly experienced trader who is an expert at capturing opportunities in the markets. By joining this Forex service you can follow every trade taken; entry price, take profit and stop loss values are all provided. All you need to do is sit back and follow the signals.

This extremely popular service has achieved the highest raring on investing.com and is highly recommended by my members. So why not sign up now and take the next step towards Forex success.

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Tips and tricks to write a great subject line

Write multiple subject lines. You should write 10 subject lines for every email, just as you
should write 10 titles for every blog post. Then choose the best
Keep it under 50 characters. It’s general best practice to keeps subject lines to fewer than 50 characters.
Subject lines with less than 50 characters have higher open rates and click-through-rates than those with 50+. Go
over 50 characters and you risk being cut of-.
Alliteration. An ample amount of alliteration attracts! Give it a try for some catchy email subject lines.
More caps ≠ More opens. Covering your subject line in caps WILL NOT HELP YOU. Caps are powerful, but not to be
trifled with. Use them sparingly and responsibly, like grenades.

Know your audience. Your best bet for creating good email subject lines will be understanding your audience
intimately and catering to them. This is a major rule for pretty much all aspects of online marketing, and while
it can be a bit tougher in a limited character field like a subject line, matching your audience’s interests and
mannerisms is essential if you really want solid open rates.
What’s your tone? Most good email subject lines rely on a conversationalist tone to attract readers. Sites like
BuzzFeed and Upworthy, known for their super-successful clickbait headlines, take advantage of a casual,
conversational tone.
Call to action. It’s never a bad idea to try a Call to Action in your email subject line. While many opt-out due
to limited character space, call to actions may improve open rates.


Using You/Your. While name-calling is on the out, it’s still considered a best practice to use “you” and “your”
wording to speak directly and comfortably with readers.
Put Yourself in the “From” field. Keep your “from” section professional and consistent for business subject lines.
This isn’t this place to be a goof ball – with so much spam floods, users want to see that you are a legitimate
and trusted source. Most business emails put their brand name in the “from” field, or go with something along the lines of “john larry from invitacorp,

Always A/B test subject lines. I must sound like a broken record – I know, I know, A/B testing blaa blaa, so
important, blaa blaa. Well it is! You should A/B test everything you can get your keyboardy fingers on, email  subject line included

Pay attention to the preview. The email preview that follows the subject line is a valuable piece of property, and
yet so many businesses ignore it
See something you like? Steal it! All the world’s greatest artists are thieves – they “borrow” from others,
building on existing works to create their own. Don’t be afraid to break bad.

If you see great subject lines that
you think will work for your business, nab them! Tweak them a bit and try them on for size. Remember, imitation is flattery
so flatter the hell out of the best email subject lines.the aim is to get your readers or subscribers to open your e mails


Check this out, why do our e mail open rate sucks?

Is the email view able? If your email doesn’t read well on a user’s device, they won’t bother trying to decipher it
Are you being a pest? If you’ve been emailing folks every day, they may be fed up with you and won’t be as likely
to open your emails if you’ve been making yourself an annoyance.
When did you send it? Many people don’t check their emails

as often on the weekend, try week days
Quality of your email list. Is this a solid, targeted email list? If your list isn’t high-quality, it may reflect in your open rate.
Hopefully i have given you the information you need to make email subject line eye candy. These tips should help with your open rate

Simple list building strategies

Simple List Building Strategies–how a new be made $7,365,80 in 30 days with this strategies.

Introduction

You’ve probably heard it many times:

The money is in the list
While that statement doesn’t tell the whole story (you’ll find out why shortly) it really is true. There are very few assets in an internet business that are as valuable as your list.

Unfortunately, far too many internet marketers ignore this particular component of their business. They may not know what they should write in their emails, some people are “afraid” of what people might think of them while others would prefer to do stuff that requires zero personal interaction.

While you can get away with ignoring list building, doing so means you’re leaving a lot of money and other opportunities on the table. In this report we’re going to look first of all at why you should be building a list, and then we’re going to look at five steps to go from zero to a decent sized list in less time than you might think.

                        Let’s get started

Why Should You Build A List?

There’s one big advantage to building a list of your own – control over your business.

So many of the things we do as internet marketers require us to rely on some other person or company.

To get traffic to our sites, we rely on Google and other search engines – both for natural and paid search.

For monetization, we’re often at the mercy of affiliate networks and ad networks like Google Adsense.

If one of those companies changes their terms, or decides that they just don’t like the way we are conducting business for some reason, they can shut down our traffic, revenue or both virtually overnight.

When you have a list of your own, and have built a good relationship with them, you take back control.

Notice that I said “built a good relationship with them” – this is the piece that’s missing from the old “The money’s in the list” statement. In actual fact, the money’s in your relationship with the list.

If you want traffic to a new site or a new article on one of your existing sites, you can send an email with a link and get clicks almost instantly. Even when you’re in Google’s good books, it’s pretty tough to get instant traffic to a brand new page or site.

Or if you want to generate some revenue, you can email your list with a link to one of your own products, an affiliate offer or even an article on your site that’s monetized with Adsense or some other type of ads.

You’re the one controlling things, not all those other companies.

Plus, when you build a good relationship with the people on your list, you can wind up getting other benefits as well:

Potential JV partners
Networking opportunities

Even new friendships

Hopefully you’re beginning to see the value in building a list (assuming you weren’t already convinced before) so let’s move on to the action plan for doing just that.

Setting Up Your Lead Capture System

Your lead capture system is one of the most important components of this process. If your lead capture isn’t working well, it’s not going to matter how good your autoresponder series is or how effective you are at writing promotional emails – nobody is ever going to see them. You need to get them onto your list first.

While putting a simple “Sign up for my free newsletter” box in the side column of your website will generate some subscribers, chances are it’s not going to get a lot.

Instead, you need to make getting the opt-in your top priority.

One of the most effective ways to do this is to use what’s called a “namesqueeze” or “squeeze” page.

This is a page that does nothing but “sell” the opt-in to your visitors. It’s like a mini sales-letter whose job is to convince the visitor to enter their information and click the “subscribe” button instead of clicking an order button.

As a result, it needs most of the same components as a sales letter:

An effective headline
Copy that will give the reader a reason why they should subscribe

A strong call-to-action

You’ll want to use all the same copywriting techniques that you would use when selling something. Even though no money changes hands, it’s not truly a “free” offer – the subscriber is paying you by giving you the ability to contact them again in the future. It’s important that you make a good case for why they should do so on your squeeze page.

To get people to sign up for your email list, you’ll want to offer them some type of incentive. This could be as simple as a free subscription to your email newsletter, but this strategy isn’t nearly as effective as it once was. Free email newsletters are a dime a dozen, so you’ll have much better results if you offer something over and above this.

There are lots of things you can offer:

Free report or ebook
Webinar or audio recordings

Software or other tools

Free access to a membership site

etc.

Just make sure you deliver some serious value with this freebie. You want your subscribers to think “Man, if I’m getting this much value for free, imagine what I’ll get if I actually buy something from this person!”

The final component of your lead capture system is an email service, such as Aweber or Getresponse. Actually, this is probably the first step since you need to have a service to collect subscribers in order to set up a squeeze page, but beyond the actual subscription process you also want to have a follow-up autoresponder series in place.

By automating this process, your new subscribers will be sure to get several emails from you right away after subscribing, which is when they’re going to be most receptive to your emails (and most impressionable about whether or not you’re providing value).

Your autoresponder should be written so it is “evergreen.” This means that the content of your messages won’t appear dated or inappropriate at certain times of the year.

eg. You’d want to avoid referencing a particular holiday or date since that will seem out of place to someone who subscribes any other time of the year.

By making the content evergreen, you won’t have to worry about going back and changing it often. The autoresponder service will handle all the initial contact with new subscribers so you don’t have to.

Generating Traffic

Traffic generation is a huge topic of its own, so there’s just no way that we can get into any great detail in this report. But let’s look at a few effective ways to get traffic to your squeeze page, and hopefully from there onto your email list.

One of the most popular methods is content syndication. This includes things like article marketing, guest blogging, “web 2.0” sites like Squidoo and Hubpages, and other such places that you can share your own content.

Most of these types of sites let you include links within your content, or in a resource box at the end, that points back to your own website. This is essentially
the “payment” that you receive for providing these other sites with content they can use.

The key here is to link back to your squeeze page – not the home page of your site (unless they’re one and the same, of course). By linking back to your squeeze page, and making an offer in your resource box, you’ll get a lot higher conversion rate of visitors to subscribers.

Point the link to your squeeze page, where you’ll be able to really convince the visitor to sign up. But because they already know they can get a free report (or whatever incentive you’re offering) they’re going to be somewhat “pre-sold” before they even get there.

This same technique can be used for other forms of traffic generation as well, such as video marketing or audio syndication. The difference is how you present the offer for the free incentive.

You can’t include a clickable link in a video or an audio recording so you’ll need to present them accordingly, depending on the medium. Just be sure you make a clear call-to-action to convince the listener/watcher to visit your site and sign up to get their freebie.

Forums are another great way to generate traffic to your squeeze page. If you’re active in any market-related forums, you can usually include a link to your own site in your signature. Just make sure that link is pointing at your squeeze page, not the home page of your site.

Building A List Through Joint Ventures

Joint ventures are another effective way to build an email list. They can take many forms, but the basic idea is that you are partnering up with another marketer in your niche and helping one another grow your email lists.

When the term JV is mentioned, most internet marketers think of ad swaps. You send an ad to your list for your JV and they do the same for you. Some of your

subscribers will join their list and some of theirs will join yours, so you both benefit.

Ad swaps can definitely work well, but one of the biggest drawbacks is that you have to already have a list to make them work. If you have no list, it’s going to be pretty tough to do a swap with another marketer.

If this is the case though, there are other ways you can approach a joint venture deal. Maybe you do all the work to create a new product, which your JV partner can then promote to their list. All the buyers get added to your email list after purchasing, so you’re building a list of your own in exchange for the work you did.

Or maybe you create some sort of freebie that your JV partner can offer to their list exclusively. This could be a report or ebook, an audio interview or a webinar with your partner, for example.

There are lots of ways to arrange JV deals even if you don’t yet have a list of your own. Just be creative and think about what you can offer in place of additional subscribers to your partner’s list.

Another thing to consider about joint venture deals is that you don’t have to go after the “big guns” in your market right off the bat. In fact, you’re probably better not to. Look for smaller marketers who have built somewhat of a following but aren’t necessarily well known yet.

These people will usually be more open to smaller JV deals, and you can leverage the results you get with them to go after bigger and bigger fish in the market. Eventually you’ll have enough resources to land JV deals with the best-known marketers in your niche if you want to.

Building A List Through Giveaway Events

Giveaway events are a popular way to build email lists, particularly for people who are starting from scratch or have relatively few subscribers. These events are made up of a bunch of marketers working in the same niche, each giving away some type of freebie in exchange for subscribing to their list.

The idea behind these events is that all the marketers involved will promote the event to their own lists, and those people will subscribe to various other marketers’ lists to get the freebies being offered.

If everything goes according to plan, everybody involved will gain subscribers on their own list.

These events don’t always work out quite like they sound, however.

For one thing, many participants don’t email their lists, or might only email a small portion of them, so you don’t get as much exposure as you think.

And because there are so many marketers involved in most of these events, even if people do sign up for a bunch of lists, they can quickly get overwhelmed with all the email they start receiving.

Many marketers in these events take the “churn & burn” approach to email marketing.

In other words, they hammer people with emails until they either buy or unsubscribe. When a bunch of marketers take this same approach, it doesn’t take long for the subscribers to lose interest and start ignoring the noise.

There are a couple of things you can do to help improve your odds with these giveaway events.

First, look for events that have some clear rules for how the participants have to promote them. If they require all participants to email their lists, or they get removed from the event, it will help ensure everyone promotes it.

It’s also a good idea to choose events that review the products being given away. Look for events that require relatively new products and don’t allow duplicate products from multiple marketers. This will help ensure a higher quality of offer, which means visitors will be more likely to subscribe.

Finally (and most importantly) don’t take the same churn & burn attitude that many other participants will.

Treat the people who subscribe to your list with respect, and provide them with some serious value in those all-important first few emails you send via autoresponder. If they’re getting a bunch of crap from most of the lists they subscribed to, and you’re one of the only ones giving them real value, they’re going to be a lot more likely to stay subscribed to your list.

Using Viral Marketing In Your List building.

Viral marketing is one of the most effective ways to build your list, but it’s also one of the hardest to implement. The way viral marketing works is that something you create gets shared by other people, then those people share and so on – creating a self-sustaining source of traffic.

You’ve probably experienced it with things like funny videos or images. Someone sends you something that’s funny or interesting, and you share it with other people on Twitter, Facebook or however you choose. A certain number of those people share it with their contacts, and on it goes.

The problem with viral marketing is that it’s not always easy to come up with something “sharable” like that. You might think something you create is the funniest, most clever thing ever, only to wonder why nobody else agrees.
There are some things you can do to help kickstart a viral campaign, however.

The first thing is to create something that has a higher chance of going viral in the first place. While useful content is okay, if you can create something that is somewhat controversial or even mildly offensive, it’s going to have a much better chance of getting some traction.

People are a lot more likely to share things that they either agree or disagree with strongly. If you can create content that really polarizes your audience, it’s a much better starting point.

eg. Take all the “XYZ is Dead” reports that you see in the internet marketing niche. Whether or not the service or technique is actually dead, these types of reports get people all worked up – which makes them share it with other people they know in the market.

Once you have your content created, the next step to helping it go viral is to give the marketing/sharing process a bit of a kickstart. If you already have an email list, send them an email with a link to it, asking them to like it, share it, or whatever needs to be done to help it spread.

You can do the same with any online communities you’re a part of:

Forums
Blogs

Membership sites

etc.

Share the content with those people and ask them to help you kickstart it by sharing it with their circle of friends.

Getting the ball rolling is the hardest part of viral marketing. Once the exposure reaches a “tipping point” you won’t need to push it any longer – it’s going to keep growing under its own momentum. But without that initial push, it’s a lot harder to get that momentum started.

Conclusion

Hopefully this report has given you some insight into list building, both why you should be doing it and how to get started.

And remember, the most important part of the process is to just get started. Don’t worry if your first effort isn’t a home run. Chances are it won’t be. But you’ll learn a lot more from actually taking action on these strategies than you ever will by simply reading about them.

And something else you’ll probably find is that once you start building your list, and getting responses to your emails, you’ll quickly get a feel for what people are really looking for.

No matter how thoroughly you plan ahead of time, you’ll probably find that your subscribers get as much or more value out of stuff that you didn’t even think about when writing the email as they do from what you intended them to.

And this kind of feedback is invaluable for creating a successful customer-focused business. If you listen to, and respond to your subscribers, it becomes easier and easier to create products, write articles or blog posts, put together helpful videos or any other type of content creation.

It’s just a matter of getting started and taking that first step.

 

 

Easy Ways to Get Visitors coming back

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chat room or shout box

When you start a forum, chat room or shout box, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

I hope some of these methods above may inspire you to keep your visitors and subscribers engage in your work.

 

 

How to increase your website’s conversion rate

One of the first steps in starting your own online business is making a website. This website is your place of business and must be treated as such.

Below are some ideas, you can use to help increase your website’s conversion rate.

Call to Action – Telling your visitors what to do can help turn their indecisiveness into action. Tell them what to do to begin the ordering process. Tell them why they should buy from you and that they should “Buy Now”. Tell them to Click Here to make the purchase. Give clear and concise instructions.

Easy Navigation – Do not make your site a maze for your visitors to try and navigate. Have a simple, clean design with an easy navigational menu. Use short, straightforward, easy-to-read paragraphs. Make all your pages uniform and professional.

Be Direct – Write your page copy like you would talk to your customer. There is no need for fancy words. You do need to be professional but your web pages DON’T need to be written like a complicated legal contract.

Contact Info – Always have your name and contact info on every one of your web pages. Be sure to write an About Us page. People will NOT trust you if they do not know who you are. Make up a Privacy Policy page so your visitors feel secure, which will add to that trust.

Professional Graphics – Graphics can help increase sales but do not use the childish looking cartoon clipart. Use professional well-designed graphics. There are some sites where the cartoon clipart will fit but most will need sharp, clean professional graphics.

Easy Ordering Process – One sure way to lose a customer is by having a long, drawn-out ordering process. Having to click through too many pages to order will have your potential customer clicking to another site. Be sure your shopping cart is secure and doesn’t ask your customer to write a book or click to the moon!

Upfront with Prices – One thing that makes me leave a site very quickly is if they try to hide their prices. Even if your prices are a bit high, you will be better off to be upfront with them than to try and hide them. Also, have easy access to your shipping rates and return policies.

Sense of Urgency – Sometimes people need a little help deciding if they should order or not. Creating a sense of urgency can help them make that decision. Limited Time Offer, Limited Supply, First 10 Customers, Buy Now for Free Gift. All these types of phrases help get the customer in the “Buy Now” frame of mind.

Stress the Benefits – Be sure to explain what your products and/or services can do for your customer. Benefits sell more than features. For example: If you are selling office chairs, be sure to tell them how it will help their posture thus minimizing back pain instead of explaining what the chair is made from. Let them know the chair will support their spine rather than going on and on about the fabric. People want to know what your product can do for them!

Make Your Visitors Feel Appreciated – If your visitors feel appreciated just for being a visitor, then they know they will be treated well as a customer. Give a free gift just for stopping by. Give them a discount on their first order. Let them know you appreciate them and thank them for even stopping by your site.

All these things can help  a person’s decision “To Buy or Not to Buy”. Try as many as you can and see how effective they can be. Click the Image below to check out my Site.